Digital Advertising Specialist

Our client's marketing agency specializes in design, implementation, SEO, and content development. We are dedicated to delivering exceptional client results through strategic digital marketing efforts. Our client is seeking a highly skilled and experienced Digital Advertising Specialist to join our team. Position Summary: As a Digital Advertising Specialist, you will play a pivotal role in driving the success of our clients' digital advertising campaigns. You will focus on paid media management, emphasizing Google and Meta platforms. This role does not involve creative work but rather the strategic planning, execution, and optimization of digital advertising campaigns. Key Responsibilities: • Plan, execute, and optimize digital advertising campaigns across Google and Meta platforms for clients in various industries. • Develop and implement effective digital advertising strategies to meet client objectives, such as lead generation, conversions, or brand awareness. • Conduct keyword research and competitive analysis to inform campaign planning. • Create and manage ad campaigns, including ad copywriting, bidding strategies, and audience targeting. • Monitor and analyze campaign performance, making data-driven adjustments to improve ROI. • Provide regular reports and insights to clients on campaign performance and recommendations for optimization. • Collaborate with the SEO and content development teams to align paid media efforts with overall marketing strategies. • Stay up-to-date with industry trends, platform updates, and best practices in digital advertising. • Maintain high expertise in Google Ads, Meta Ads, and other relevant advertising platforms. Requirements: • 4+ years of digital advertising experience, focusing on paid media management. • Proficiency in managing and optimizing campaigns on Google Ads and Meta Ads. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Excellent communication skills, both written and verbal. • Demonstrated experience in developing and implementing successful digital advertising strategies. • Google Ads and Meta Ads certifications are a plus. • Knowledge of SEO principles and content marketing strategies is beneficial. • Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.