Senior Manager Brand Communications

Purpose & Overall Relevance for the Organization Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives. Key Responsibilities • Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives • Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation • Own all country related x-category communication and implementation topics to maximize the brand voice, and ensure x-category opportunities are fully exploited • Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF • Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market • Develop Leaders and Manage Talents to grow talents from within and train future successors • Generate a framework for performance to set clear expectations with the team • Manage MWB for the country to ensure all implementations comply with approved plans following investment behind global priorities • Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy Requisite Education And Experience & Minimum Qualifications • Bachelor Degree or equivalent required in related field • 7 years experience in agency and in-house, developing Brand & Marketing communications and Branding Strategy • Strong communications skills and management of external relationships • Fluency in both Spanish and English. Be able to work in an English-speaking environment in a daily basis • Passionate about Sports and/or Fashion, combining knowledge in Market & RRSS trends and global trends